2007 RPS Music Awards Winner
Audience Development
in partnership with Classic FM
Birmingham Opera Company: La Traviata
While welcoming a number of projects tackling audience development issues through new media, the jury felt that evidence of effective engagement with a growing public was most outstandingly demonstrated by Birmingham Opera Company, whose two National Indoor Arena performances of La Traviata attracted very diverse audiences of close on 10,000, many new to opera, transforming pre-conceptions and attitudes and galvanising local support in the process.