
Speaking at the 21st Royal Philharmonic Society Music Awards in London Grayson Perry gave a heart-felt, and very funny, plea for musicians to avoid trying to be 'cool' and for people to recognise the importance of difficulty in the arts.
"Cool is a word that often crops up in describing art and artists, and it’s always been a bit of a term that’s bugged me. The minute something is described as cool, my instincts tell me it’s on the wane. For me, being creative as an artist, it’s all about being unselfconscious and being prepared to make a bit of a fool of myself. That’s a very important thing. And cool, in a nutshell, is the opposite of that. In my experience, embarrassment is not fatal. Coolness somehow implies that there is a ‘right thing to do’, whereas creativity is making mistakes...
So, please keep doing insanely difficult things. Please continue to make difficult music that I will aspire to understand, and please do it for the love of it. For here in the arts, we have to set a good example."
Read an edited version in the Guardian
Listen to Grayson's speech on BBC Radio 3 till 19 May 2010